Art By Locals: How To Build An Art Marketplace with Webflow
The Art By Locals case study preserves its original marketplace story, tool choices, community lessons, and recording.

Airtable
WebflowArt By Locals was an online art marketplace I built with Webflow, Airtable, and Zapier.
I created it over a week after we arrived in New Zealand. The aim was to support Alberta’s local art community.
The original recording shows the marketplace and its tool setup. It also explains three lessons from building the project.
Lessons from the project
Start with a local community whose needs you can understand. Involve that community while deciding what the marketplace should offer.
Choose one measure that reflects the useful activity you want. Track that measure before adding more features.
This case study covers the build and its lessons, rather than sales results.
For your own project, choose a marketplace niche before building the listing workflow.
Recording timestamps
- 00:50: Art By Locals overview.
- 02:50: Tools.
- 03:26: Why we started the project.
- 04:39: Start locally.
- 04:59: Involve the community.
- 05:33: Choose a main measure.
Original video
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