Find the biggest bottleneck in your business, then fix it with AI.
We learn how your business actually runs, rank where it's held back, and build the fix you choose in the tools you already use. Fixed price, live within 30 days.
Works with the tools you already use
Slack
Google Workspace
Microsoft 365
Airtable
Notion
HubSpot
Salesforce
Xero
QuickBooks
Shopify
Stripe
Webflow
Zapier
Make
Zoom
YouTube
Buffer
LinkedIn
Figma
Framer
Gmail
Google Calendar
Google Ads
Meta Ads
- Fixed price, live within 30 daysAgreed before we start. No hourly billing, no open-ended retainer.
- Built in your existing toolsSlack, Xero, HubSpot and the apps you already run. No new systems to learn.
- You approve what goes outAnything that talks to your customers waits for your sign-off.
AI is a game changer. So why isn't it paying off yet?
We hear the same story from owners and founders again and again.
Pointed at everything
You've tried AI everywhere, because that's what everyone's doing. But “automate my business” isn't a plan.
Babysitting the agents
You bought the tools, and you're still watching them work and double-checking everything they touch.
No clear return
Months of subscriptions, a new website and a few blog posts. It's hard to point at the hours or dollars it earned.
The team isn't on board
They hear “AI” and think “replacement”, so the tools sit there unused.
Always starting again
A new release every week, and last month's build already feels out of date.
The good news
None of this means AI doesn't work. It means it's pointed at the wrong things. Start by finding the part of your business that matters most, and it pays off.
- 95%of organisations saw no measurable profit impact from generative AI.MIT NANDA, 2025 ↗
- 77%of employees using AI say it has added to their workload.Upwork, 2024 ↗
- 52%of US workers are worried about how AI will affect their work.Pew Research Center, 2025 ↗
AI is being used for AI's sake
We've talked to a lot of business owners and founders, and the pattern is clear. It's like pointing the AI fire hose at anything that moves, without first working out which fires actually need putting out.
Swinging for a home run
- Rebuild the whole website
- “Vibe code” a new CRM
- Automate everything at once
- Start again when the next tool comes out
This creates more problems than it solves.
Finding the fire
- Where are you losing the most time?
- Which leads go cold because nobody follows up?
- What's slowing down cash coming in?
- What's holding delivery back?
The secret to adopting AI is to find the part of your business that would benefit most, and start there. That's what our process is built to do.
We understand your business first. Then we build.
Every client goes through the same five steps. We don't suggest a fix until we know how your business works.
- Step 01
Short intake
A few questions before we talk, so the call is spent on your business, not the basics.
Free - Step 02
Deep-dive interview
We learn how your business actually runs: how you make money, how people find you, how you sell and deliver, and where your week goes. We don't suggest anything yet.
Free - Step 03
Scored diagnosis
We rank every area of your business by impact and show you where you're held back, in a one-page overview.
$500 USD · credited against the build - Step 04
Three options
Each one builds on the last: a bargain, an investment and a big bet. We present them with the diagnosis on a second call, with our recommendation and the honest risks of each.
Included with the diagnosis - Step 05
We build it
In your tools, live within 30 days, for a fixed fee. You review and shape it as we go.
Fixed fee, agreed up front
We keep it simple
We pick a solution that's easy to implement, easy to measure, and fits into the business you already run.
What you don't need
- Replacing all your existing tools
- A 3–4 month build that someone has to manage for years
- A big upfront investment without knowing what you'll get
What we do instead
- Simple to implement, easy to measure
- Built in the tools you already use
- Start small, get some wins on the board, then build on them
Your diagnosis and options, before anything gets built
After the interview, we walk you through your diagnosis and three options on a second call. Everything we recommend comes from them.
Where your business is held back, ranked
Every area of the business is scored for impact, with the top finding, its root cause and the strengths to build on.
Three options, each building on the last
A bargain, an investment and a big bet. Each one shows what we do, what you do, the main risk and how we reduce it, plus which one we recommend and why.
Most owners start with one of these
You don't need to know your bottleneck before we talk. If one of these sounds like your week, start there and we'll work out the rest together.
Examples of fixes we build
Every fix comes out of your diagnosis, so yours will be specific to your business. These are the kind of thing we build.
- Enquiry repliesA personal reply drafted for every new enquiry, day or night, for you to approve from your phone.
- Review requestsA friendly request for a Google review after every finished job, with a gentle follow-up.
- Invoice remindersPolite reminders drafted from Xero or QuickBooks, approved by you before they go.
- Offer testsA sales page, checkout and outreach that get a clear yes or no from real buyers.
- Numbers in one placeA weekly summary of the figures you care about, pulled from the tools you already use.
- Admin off your plateScheduling, data entry and reports handled for you, with a person approving anything unusual.
Who you'll work with
Connor Finlayson, our founder, has spent 10+ years building marketplaces, including Unicorn Factory, New Zealand's largest freelancer marketplace, and more than 35 platforms in all.
MVMP Labs applies the same lesson to AI: get the right work done by the right people, and stay accountable for the result.
Frequently asked questions
Is the discovery call really free?
Yes. The first call is free, with no obligation: a short intake, then an interview where we learn how your business actually runs. If you want to go further, the scored diagnosis and three options cost $500 USD, presented on a second call. That's credited in full against the build if you go ahead, and free for our first 5 founding clients.
Why don't you suggest fixes on the call?
Because good fixes depend on how the whole business works. We spend the call understanding it, then score every area afterwards, so the first thing we recommend is aimed at the biggest bottleneck, not the loudest one.
Who actually does the work?
A specialist on our team builds your fix with AI, and we check it before it goes live. Your contract and price are with MVMP Labs.
Why a fixed price instead of hourly?
You know the cost and the go-live date before we start. If it takes us longer than planned, that's on us, not you.
Can't I just do this myself with ChatGPT or Claude?
For quick drafts and one-off questions, often yes. Bring us in when the work has to connect to your tools, run reliably every day, and someone needs to own the result.
What if the AI gets something wrong?
We test every fix before it goes live, and you sign off on anything that talks to your customers. Payments, deletions and anything out of the ordinary wait for a person to approve them.
Is my business data safe?
We work through your tools' official connections, with only the access each fix needs, and you can switch that access off at any time. Your data stays in your tools.
Do I need a ChatGPT or Claude subscription?
No. Everything is done for you.
Do I need to set up new tools?
In most cases, no. We work with the tools you already use.
What if the biggest bottleneck isn't an AI problem?
Then we'll say so. Most fixes use AI, but if the right answer is a simpler process or a tool you already have, that's what we'll recommend.
Why does the diagnosis cost $500?
Because it's real work. We score every area of your business from the interview and our own research, then design three options and weigh the risks of each. If you go ahead with a build, the full $500 comes off it. Our first 5 founding clients get it free.
What happens to what we've built if I leave?
It's yours. It lives in your tools, and we hand everything over with documentation.
Find your biggest bottleneck. Then fix it with AI.
Book a free discovery call. We learn how your business actually runs before we suggest anything.
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