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Stop Talking About It. Start Building.
MVMP = Minimal Viable Marketplace. Labs = Laboratory.
Follow the roadmap from landing pages to directories and marketplaces. Everything I've learned building digital businesses as a non-developer, documented for you.
Step 1
Pick Your Project
Every digital business starts somewhere. Choose your starting point based on your experience level.
Landing Page
EasyStart with a simple marketing site. Learn the fundamentals of web design, SEO, and content strategy.
Directory
MediumBuild a searchable database of listings. Learn databases, filters, search, and user submissions.
Marketplace
HardCreate a two-sided platform. Learn payments, user auth, dashboards, and transaction flows.
Step 2
Choose Your Stack
Whether you prefer no-code tools or want to write code with AI, we cover both paths.
Step 3
Create a Roadmap
Break your project into sprints. Start with the essentials and add complexity as you grow.
Business Idea
Your starting point — what are you building?
Sprint 1
Marketing Site
Sprint 2
Database
Sprint 3
Auth
Sprint 4
Payments
Sprint 5
Sprint 6
Search
Sprint 7
Dashboard
Sprint 8
Analytics
Step 4
Execute Your Roadmap
Follow a repeatable process for every sprint. Plan, build, review, ship — then repeat.
Plan
Define what you're building this sprint and break it into tasks.
Build
Follow the playbook to implement each feature step-by-step.
Review
Test everything works, get feedback, and refine before shipping.
Ship
Launch your sprint, measure results, and prepare for the next one.
Your Journey
Building a digital business is a progression. Here's what the path typically looks like.
Part-Time Builder
Start building alongside your day job. Learn the tools, ship your first project, and validate your idea.
Side Income
Your project starts generating revenue. Reinvest in growth, add features, and build your audience.
Full-Time (Optional)
When your side project replaces your income, you have the option to go full-time. But only if you want to.
What Builders Say
People who followed the roadmap and built their own digital businesses.
Connor's tutorials gave me the confidence to build TeamPlayr from scratch. I went from zero technical skills to a working directory in weeks.
Allen Hamilton
TeamPlayr
The step-by-step approach made everything click. I followed the roadmap and launched Chive Charities without writing a single line of code.
Stephen Johnson
Chive Charities
I was stuck in the planning phase for months. Connor's MVMP philosophy helped me stop overthinking and just ship. Townhouses.nz was live in 3 weeks.
Alex Siale
townhouses.nz
Built by Connor Finlayson
Former "idea guy" turned builder. I went from zero technical skills to building directories and marketplaces, documenting every step along the way. Now I help others follow the same path through tutorials, playbooks, and the MVMP philosophy.
Free Content
Free Tutorials
Start learning with free blog posts, tutorials, and guides.
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Stop planning. Start building. Follow the roadmap that's helped thousands of builders launch their digital businesses.