What To Do When Your Customers Copy Your Business
Watch my Unicorn Factory copying story and separate evidence, customer impact, and response choices before taking action.
Watch: What To Do When Your Customers Copy Your Business
TIMESTAMPS:
- 00:00 Intro
- 01:28 Someone scraped the entire Unicorn Factory
- 05:08 Level 1 - Taking inspiration
- 07:42 Level 2 - Recreating a business in the same niche/market and adding your own twist
- 09:31 Level 3 - Recreating a business and replicating large parts of the UX, workflows etc.
- 11:50 Should you really worry about people stealing your business?
- 12:56 Level 4 - Copying IP (website copy, scraping a website, copying UI elements)
- 19:15 Should you take legal action?
- 20:23 Should you call them out publicly?
Separate the incident from your response
This recording discusses someone scraping Unicorn Factory and my reaction to different kinds of copying. Its chapters separate inspiration, another business in the same market, replicated workflows, and copied material.
If something similar happens to you, first record the specific pages or material involved and when you found them. Check whether customers face confusion, lost access, or incorrect information. Keep evidence separate from assumptions about the other person's intent.
A practical response can include clarifying your brand, improving customer communication, or requesting a correction. Public accusations and legal action need more judgment than a general business story can provide. Get advice suited to your jurisdiction before relying on a legal claim. For your own strategy, choose a marketplace niche based on a customer need you understand.
Keep learning
More guides, free videos and course access for existing members, all in one place.
Go to LearnRather have it built for you?
We'll match you with vetted agentic talent who build it with AI, inside the tools you already use.
Schedule a callRelated posts
Keep Working, Review Feedback, and Adjust Your Next Test
Use a small outreach test, review feedback, and set limits before increasing effort or expecting better conversion rates.
Lessons from My First SaaS Business
Watch my first SaaS business story and use a simple reflection exercise to choose one assumption to test next.
5 Tech Skills You Can Explore Without Writing Code
Five skills from a historical Unicorn Factory video, with practical first projects for exploring website, automation, data, ads, and copywriting work.