The Local Directory Playbook
A complete step-by-step playbook for. founders who want to build and monetize niche directories - fast. Even if you've never built a website or written a line of code before.
About This Course
Ever thought about launching a local directory website but worried about coding? You’re not alone. Many entrepreneurs and solopreneurs see the potential in local business directories but don’t know where to start. That’s where this playbook comes in.
In this guide, you'll learn how to:
- Choose a profitable niche for your directory.
- Build a website using Webflow and Airtable—no coding required.
- Find and manage data efficiently.
- Grow your directory with SEO, ads, email marketing, and partnerships.
- Monetize your directory with featured listings, affiliate links, and premium subscriptions.
Whether you’re looking to create a side income or launch a full-fledged business, this playbook gives you a roadmap to building a successful local directory.
What You'll Learn
Build Your Directory Landing Page
Learn how to use Webflow and Relume to create the home page, about page and contact page for your directory!glide
Do Keyword Research & Competitor Analysis
Learn how to identify high-value keywords for your directory and analyze competition (on autopilot)
Build Dynamic Listing Pages
Learn how to create dynamic listing pages for businesses and products in your directory
Create Dynamic Overview Pages
Learn how to create dynamic pillar/overview pages with search and filtering
Create Your Admin Portal
Learn how to build a scalable database for your directory that will also serve as your admin portal
Set Up An Automated Data Sourcing System
Learn how to populate your database with high-quality content using AI and Automation
Create Category Specific Overview Pages
Learn how to use the Webflow CMS to create tons of SEO optimized sub pages for your directory
Frequently Asked Questions
What tools do you use to build your directory?
I use Webflow for the frontend, Airtable for the database, and Whalesync to keep everything in sync. I also set up automations using Make.com, and integrate tools like Perplexity AI and ChatGPT to speed things up. The stack is flexible depending on your use case, but those are the core tools I start with.
How much does it cost to run a no-code directory?
Plan for around $100/month when you're starting out. That covers most of the main tools. Costs can go up as your traffic or usage grows, or if you add more advanced integrations—but you can definitely keep it lean in the beginning.
How long will it take to build a directory as a beginner?
If you’re consistent, you can have your MVP live in about two weeks. Some parts take a day or two, others like setting up your CMS might take a bit longer. It depends on your pace, but the course is built so beginners can follow along without getting stuck.
How do I know if this will work for my directory idea?
The Local Directory Playbook is designed around core principles that work for most types of directories—talent directories, product directories, content directories, etc. If your idea fits into that style, the process will work. The biggest thing to think about is where your data will come from. That’s usually where things get tricky.
What happens if I need help with my directory?
We run regular group chats, so if you're stuck, just jump on a call and ask. I also offer one-on-one coaching at a discounted rate for NVMP Labs members. So whether it's a small question or something bigger, support is always available.
Ready to Get Started?
Join other makers learning to build directories and marketplaces with no-code tools.