How to Use Google Analytics 4 for Marketplace Enquiries

Use Google Analytics to answer a specific question about your website. Start with the action that matters to your business.

The original recording explains my marketplace and personal-site measurement approach. Its interface may differ from current Google Analytics 4.

Set up a GA4 data stream

Create a GA4 property and a web data stream for the intended website. Install the Google tag through your chosen setup, such as Google Tag Manager. Check that a second installation does not send duplicate page views. Follow Google's setup guide for the current configuration.

Choose a meaningful event

For a marketplace, a successfully received enquiry is more useful than a button click. Use an event such as generate_lead after confirmed form success. Do not send names, email addresses, phone numbers, or enquiry text as event parameters. A failed submission must not send the success event.

A developer might send this event after the form service confirms acceptance:

gtag('event', 'generate_lead', {
  lead_source: 'freelancer_profile'
});

This assumes the Google tag is installed and available. Place it in the confirmed success path, not the submit-button handler.

Verify before using the numbers

Submit one test enquiry while using GA4 DebugView. Confirm the event appears once. Repeat with a failed submission and confirm the success event stays absent. Mark the useful event as a key event when appropriate. Google explains key events and their reporting role.

Review consent and privacy requirements for your audience before enabling tracking. Respect the visitor's consent state. Compare enquiries with provider records because blocked tracking can leave gaps. For the actual form path, review tracking Webflow form submissions.

Choose one event and verify it before building a larger dashboard.

Use confirmed enquiries to measure marketplace growth alongside completed matches.

Original video

Watch the original video on How to Use Google Analytics 4 for Marketplace Enquiries.