Google Optimize: My Historical Webflow Landing-Page Testing Workflow

Watch: Google Optimize: My Historical Webflow Landing-Page Testing Workflow

This video preserves my earlier Webflow testing workflow using Airtable, Zapier, and Google Optimize.

In this video, I share my Conversion Rate Optimization Workflow for Webflow. I will show you how you can create multiple variations of your original landing page using Airtable and Zapier, and then show you how you can use Google Optimize to run your experiment to see what landing pages leads to more conversions. TIMESTAMPS:

• 00:00 Overview
• 02:32 What tools to use?
• 04:44 How to use Airtable to automatically create landing page variations?
• 05:38 The Zapier Workflow for creating landing pages
• 07:04 How Google Optimize works

Use the variation process with a current testing tool

Google Optimize ended on September 30, 2023. This historical tour still shows how I used Airtable and Zapier to prepare landing-page variations. The Google Optimize setup is no longer a working setup route.

Choose one hypothesis, such as whether clearer service details increase completed enquiries. Define a conversion as a successful enquiry submission. Exclude spam and test submissions. Keep one unchanged page and one variation. Change the detail you want to evaluate, rather than the whole page.

Your current testing tool needs consistent visitor assignment and a reliable conversion event. Decide the planned duration, sample-size method, and stopping rule before starting. Do not stop because one day's result looks attractive. Low traffic may leave the result uncertain. Use form-submission tracking to verify the conversion event before testing page variations.